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Monday, July 14, 2008
AT&T Inc. is now a marketing partner of the USA Basketball Men's National Team.
Financial terms weren't disclosed.
AT&T, the largest U.S. high-speed Internet access provider, will distribute exclusive men's team content to its customers, both online and via video-on-demand.
"As a proud sponsor of the U.S. Olympic Team, we're thrilled to add another great sport to our roster," - Jason Simpson, AT&T's director of Olympic integration.
AT&T is an official sponsor of the U.S. Olympic Team and has marketing agreements with several governing bodies, including USA Track & Field, USA Gymnastics and USA Swimming.
Johnson & Johnson and 24 Hour Fitness also signed marketing agreements with the team, USA Basketball said in separate news releases.
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